My career spans media, technology, and regulated industries, but the throughline has always been the same: building and optimizing digital experiences that perform at scale. I work at the intersection of strategy, data, and execution—ensuring websites function as growth platforms, not cost centers. Today, I focus on technical site operations and experimentation for high-traffic digital properties, driving measurable gains in conversion, discoverability, and revenue across global audiences. My work spans CMS ownership, experimentation platforms, and analytics-driven funnel analysis to prioritize and scale meaningful improvements. Earlier in my career, I supported international expansion initiatives, managed large-scale landing page ecosystems, and delivered compliant, high-performing web experiences within complex, regulated environments. I gravitate toward work where technical fluency, disciplined experimentation, and measurable business outcomes intersect—creating systems that scale cleanly and deliver long-term value.
